Personal Mythology
Personal Mythology
Yvonne Todd
Tauranga Art Gallery
Cnr Wharf and Willow Streets, Tauranga
25 February - 14 May 2023
Personal Mythology (1) (2022). Yvonne Todd / Viva
Yvonne Todd is renowned for adopting commercial photography techniques to create images of predominantly female models that fuse glamour and the mundane to intense psychological effect. Her starting point is often a garment or object around which an ambiguous narrative can be built.
Todd’s 2022 series Personal Mythology reveals a different working process and outcome – originally commissioned as a fashion editorial for Viva magazine, Todd collaborated with Viva’s Fashion Director Dan Ahwa. Ahwa supplied the wardrobe and Todd added her own unusual embellishments from her personal treasure trove. Taking the sugary pastels of Personal Mythology as a departure point, Todd has also created a new companion photograph for the Gallery’s stairwell. This time the wardrobe has been created by another key collaborator – the artist’s mum.
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